Week 16 - Marketing Channels and Distribution

Marketing Channels and Distribution is what gets a product from the production lines to a customer. Marketing Channels are certain types of advertising that is used in order to produce awareness about a certain product and it helps to recognize the need for that product. A few types of Marketing Channels are online advertising, billboards, coupons, magazine advertising, etc.

Distribution refers to the actual route a product goes through in order to get to a customer. For example, a product may come from different corners of the globe as raw materials, and then produced into its final product. That final product may be sold to wholesalers or retailers before it gets to the customer. This line of travel that a product goes through is what is known as Distribution.

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Week 16 - Marketing Strategy

Marketing strategies are what companies use in order to gain a competitive advantage in their business using the limited number of resources that they own. Companies who excel in creating and implementing superior marketing strategies tend are better off than those who are not. Some topics that will help businesses create a better marketing strategy are to develop a marketing plan, know one's target audience, and target marketing. Developing a marketing plan can be extremely useful to a company because it allows them to explore different areas and different marketing techniques and then proceed to go on using the one that yields the best results. A good marketing plan is one who takes into consideration what their customer wants from them and ease of access. By having and using a good marketing plan, it will inevitably provide easy to consume products that satisfies a customer's wants. Knowing one's target audience and target marketing go hand in hand. For example, targ...

Week 4 Blog 1 - Adapt, Adopt, Adept - Chapter 4: Surfing the Tsunami - My Takeaway

After reading Chapter 4 of Surfing The Tsunami by Todd Kelsey, I was informed of the three different levels of responding to AI. Adapting to AI is when one becomes aware of what AI is and where it is heading. Adopting AI is when one starts to utilize AI tools and programs. Finally, being Adept to AI is when one is actively included in the process of pushing the AI boundary and creating new tech that allows it to flourish. Recently, I have been taking a class on Digital Marketing, and at the beginning, I believe myself to have been in the Adapting category. I was aware of AI and what its capabilities were, however, I was not used to utilizing AI and its tools. As of now, however, I believe myself to be in the Adopting category because of my extensive use and research into ChatGPT and OpenAI. These tools are wonderful accessories that enables the search of the vast internet to be much faster and easier. AI like ChatGPT and OpenAI are still in ...

Week 7 Blog 2 - ChatGPT Discusses the Most Influential Person to AI Development.

Hello everyone! This week in my ChatGPT adventure, I wanted to see what the AI tool has to say regarding the most influential person to AI development. I asked ChatGPT the following prompt, "Please list, in a blog format containing 3 core paragraphs, who is the most influential person in AI development." The following is what ChatGPT has to say on the subject The Most Influential Figure in AI Development: Revolutionizing the Future Artificial Intelligence (AI) has emerged as one of the most transformative technologies of our time, revolutionizing industries, driving innovation, and shaping our daily lives. Behind this remarkable progress stands a myriad of brilliant minds, but one figure towers above the rest as the most influential person in AI development. This individual's contributions have not only pushed the boundaries of what AI can achieve but have also inspired countless researchers and developers to pursue groundbreaking advancements. In this ...

Tayseer Zayed

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