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Week 16 - Marketing Channels and Distribution

Marketing Channels and Distribution is what gets a product from the production lines to a customer. Marketing Channels are certain types of advertising that is used in order to produce awareness about a certain product and it helps to recognize the need for that product. A few types of Marketing Channels are online advertising, billboards, coupons, magazine advertising, etc.

Distribution refers to the actual route a product goes through in order to get to a customer. For example, a product may come from different corners of the globe as raw materials, and then produced into its final product. That final product may be sold to wholesalers or retailers before it gets to the customer. This line of travel that a product goes through is what is known as Distribution.

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