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Showing posts with the label The Internet and Marketing

Week 16 - Where AI is Headed in the Future

Artificial Intelligence is at a point where almost anyone who has access to the Internet has heard of it. But there are still people who do not know for sure what AI is and what its potential uses could be. As it stands, AI is currently used for a multitude of different tasks. Whether it be balancing accounts in a small business or diagnosing patients with physical ailments, AI has the opportunity to succeed at any of these tasks and all of them in between. But with that wide array of tasks that AI is capable of handling, it may seem that there are not many more roads that are left untraveled in terms of new AI capabilities. However, that can all change with a few major advancements in technology, which is not all that far fetched when thinking about the world as a whole. For example, supercomputers that were used to put man on the moon almost fifty years ago have a fraction of the computing power of the computers that are in an everyday household. In fifty years, technology regardin...

Week 16 - Social Media and Its Relation to Marketing

Social Media has gain immense amounts of traction over the past couple of decades. What was once a simple world where people connected, is now a marketing hot spot. With the rise of the Internet came the rise of Social Media. And as more and more people began using the Internet and Social Media, companies took notice. Over time, more and more companies began using Social Media as a way to directly interact and market towards potential customers. Wendy's, for example, uses its Twitter account to directly interact with its primary target audience. The popular fast food restaurant is constantly tweeting funny comments and even getting into Twitter fights with other competitors. By using this tactic, Wendy's is capable of appealing to their target audience who also uses Twitter. Through this form of Social Media, Wendy's can advertise their products and potentially bring in new customers due to its social standing on Social Media. Wendy's is a single example out of hundre...

Week 9 - Business Is Not About What You Know, But Who You Know

"Business is not about what you know, but who you know." That phrase is thrown around a lot, especially to new people entering the business world. And although one must know a fair deal about how the business world works, that phrase is mostly correct. In previous years before the Internet, a single person could have strong connections with dozens of people. However, nowadays with the help of the Internet, it is possible to have strong connections with hundreds, or even thousands of people. These connections play a huge role in the business world. Knowing the right people and talking with each other to exchange information, negotiate prices, etc. can all positively affect how successful a person or business can become. Marketing is not just about how a business can advertise to its consumers, it could also be applied on the small scale, to individual people. The multitude of marketing techniques out there can be used to form these strong connections with people. The more ...

Week 9 - YouTube Advertisements Are Revolutionizing the Online Marketing Industry

For many years, YouTube has been the top video sharing platform on the Internet. Each day millions upon millions of people tune in to their favorite content creators to share in a common experience. Whether it be a video game, makeup tutorial, or anything else that is uploaded onto the website, there is no argument that YouTube traffics most of the videos on the Internet. Because of the high amounts of traffic that YouTube generates each day, more and more businesses are buying advertisements to place on videos. These advertisements are made to be short and to the point. With YouTube implementing the "Skip-ad" function, it's imperative that the advertisement grabs the audiences' attention within the first five seconds or else it will just be skipped and the money paid to put on that advertisement would be considered a waste to the business. Although having an attention grabber is not anything new for advertisements, in a world where one is able to have the option whet...

Week 5 - The Advantages of Standard and Digital Marketing

With the Internet growing in use at an exponential rate, more and more companies are realizing the amount of opportunities that present itself through the Internet. For example, a major benefit that companies have by using the Internet for Digital Marketing is that they are able to market on a much larger scale compared to that which would be capable by only using Standard Marketing. Through the use of Digital Marketing, corporations are able to increase the amount of advertising that would otherwise be impossible to achieve through Standard Marketing alone. It is also possible to direct those advertisements to specific groups of people who are interested in a certain product by using the information that the Internet collects and holds about the websites people visit, their search results, etc. Digital Marketing has grown with the Internet over the many years and is steadily becoming the best way to communicate with customers. A single company could reach out to thousands of p...

Week 5 - How The Internet Knows More About You Than You May Think

Over the past few decades, the Internet has grown exponentially. The amount of advancements and improvements has driven the Internet to become, arguably, the greatest invention of the 20th century. The Internet was first theorized to be a network of networks, however, in the recent years it has evolved into an enormous knowledge bank for pretty much anything. Through the use of the Internet, it seems that anything could become possible. Although, with that kind of immense power, I feel as though there ought to be more regulations on the Internet. As it stands, through regular use of the Internet, many corporations are collecting information about you. All the websites you visit, the videos you watch, and even the questions that you ask search engines, are all being recorded and analysed. But what is this all for? What are the possible gains that these corporations have and why are they beneficial in the long run? One of the many possible gains that comes from analyzing this inf...