Week 9 - Business Is Not About What You Know, But Who You Know

"Business is not about what you know, but who you know." That phrase is thrown around a lot, especially to new people entering the business world. And although one must know a fair deal about how the business world works, that phrase is mostly correct. In previous years before the Internet, a single person could have strong connections with dozens of people. However, nowadays with the help of the Internet, it is possible to have strong connections with hundreds, or even thousands of people. These connections play a huge role in the business world. Knowing the right people and talking with each other to exchange information, negotiate prices, etc. can all positively affect how successful a person or business can become.

Marketing is not just about how a business can advertise to its consumers, it could also be applied on the small scale, to individual people. The multitude of marketing techniques out there can be used to form these strong connections with people. The more connected a person is, the more likely they will receive what they are after. Through the combination of having sufficient knowledge about the business world, and the vast amount of connections with other people and businesses, it is not only possible to become extremely successful, but it is most probable that success lies ahead.

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Tayseer Zayed

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