Week 9 - AI Is Changing How The Business World Works

Artificial Intelligence, or AI, has grown exponentially over the years. As advancements in computer technology grow, so does the capability of Artificial Intelligence. The functionality of AI in the business world was slow in the beginning. From being able to calculate a number from data using a formula that was manually coded, to now being able to do analyze that same data and produce the best possible option all on its own. The early years of AI were mainly to automate the routine tasks performed by many people. Through the constant development of computer technology, AI is becoming more and more versatile and useful for much more than just the routine. To be able to analyze a set of data, a feat only people with college degrees and years of training could do previously, would be ground breaking for the business world. Instead of paying salaries to many people to analyze the data, a company could pay a one time fee for the AI to be installed and run it from then on — possibly saving hundreds of thousands of dollars over the useful life of the AI.

Although it is difficult to pinpoint when AI will reach its climax, it is safe to say that based on the ongoing improvements to computer technology today, AI in general has many more opportunities ahead.

Quickbooks is a bookkeeping software made for companies without Accountants

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Week 16 - Marketing Strategy

Marketing strategies are what companies use in order to gain a competitive advantage in their business using the limited number of resources that they own. Companies who excel in creating and implementing superior marketing strategies tend are better off than those who are not. Some topics that will help businesses create a better marketing strategy are to develop a marketing plan, know one's target audience, and target marketing. Developing a marketing plan can be extremely useful to a company because it allows them to explore different areas and different marketing techniques and then proceed to go on using the one that yields the best results. A good marketing plan is one who takes into consideration what their customer wants from them and ease of access. By having and using a good marketing plan, it will inevitably provide easy to consume products that satisfies a customer's wants. Knowing one's target audience and target marketing go hand in hand. For example, targ...

Week 4 Blog 1 - Adapt, Adopt, Adept - Chapter 4: Surfing the Tsunami - My Takeaway

After reading Chapter 4 of Surfing The Tsunami by Todd Kelsey, I was informed of the three different levels of responding to AI. Adapting to AI is when one becomes aware of what AI is and where it is heading. Adopting AI is when one starts to utilize AI tools and programs. Finally, being Adept to AI is when one is actively included in the process of pushing the AI boundary and creating new tech that allows it to flourish. Recently, I have been taking a class on Digital Marketing, and at the beginning, I believe myself to have been in the Adapting category. I was aware of AI and what its capabilities were, however, I was not used to utilizing AI and its tools. As of now, however, I believe myself to be in the Adopting category because of my extensive use and research into ChatGPT and OpenAI. These tools are wonderful accessories that enables the search of the vast internet to be much faster and easier. AI like ChatGPT and OpenAI are still in ...

Week 16 - The Holiday Season and Its Impact on Marketing

The holiday season is upon us and that means ads, ads, and more ads. It is no secret that there are definitely more advertisements and sales that go on during the holiday season when compared to any other time of the year and that is not a coincidence. Many Businesses understand the timeliness of this specific time of year and issue sales accordingly. Because the holiday season is all about giving and being kind, companies use that to their advantage. By putting a bunch of their own products on sale, they are increasing the likelihood that potential customers will buy that product as a gift for someone else. Another reason for all the sales the companies have on their products during the holiday season is because it is a great way to bring in new customers by giving them coupons and other money saving opportunities in the future.

Tayseer Zayed

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