Week 9 - Three Ways to Prepare for AI (Adept)

In Surfing The Tsunami An Introduction to Artificial Intelligence and Options for Responding by Todd Kelsey, he explains the final and best option in order to prepare for AI. The best option is Adept, or actively learning how AI works, and being involved with that process in some way. Listening to some of Kelsey's talks in class, its clear to see that he does not wish for people to drop whatever it is they are learning or are passionate about, in reality, its the opposite. Kelsey is urging his students to incorporate in some way, shape, or form, AI into what they are already passionate about or what they are currently studying. The best thing about AI is that it can be whatever one creates it to be. It is the ultimate tool that will be a necessity in the not too distant future. By incorporating AI into what we are passionate about today, we will be ready for the times ahead when AI is everywhere.

https://www.amazon.com/Surfing-Tsunami-Introduction-Artificial-Intelligence

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Week 16 - Marketing Strategy

Marketing strategies are what companies use in order to gain a competitive advantage in their business using the limited number of resources that they own. Companies who excel in creating and implementing superior marketing strategies tend are better off than those who are not. Some topics that will help businesses create a better marketing strategy are to develop a marketing plan, know one's target audience, and target marketing. Developing a marketing plan can be extremely useful to a company because it allows them to explore different areas and different marketing techniques and then proceed to go on using the one that yields the best results. A good marketing plan is one who takes into consideration what their customer wants from them and ease of access. By having and using a good marketing plan, it will inevitably provide easy to consume products that satisfies a customer's wants. Knowing one's target audience and target marketing go hand in hand. For example, targ...

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Week 16 - The Holiday Season and Its Impact on Marketing

The holiday season is upon us and that means ads, ads, and more ads. It is no secret that there are definitely more advertisements and sales that go on during the holiday season when compared to any other time of the year and that is not a coincidence. Many Businesses understand the timeliness of this specific time of year and issue sales accordingly. Because the holiday season is all about giving and being kind, companies use that to their advantage. By putting a bunch of their own products on sale, they are increasing the likelihood that potential customers will buy that product as a gift for someone else. Another reason for all the sales the companies have on their products during the holiday season is because it is a great way to bring in new customers by giving them coupons and other money saving opportunities in the future.

Tayseer Zayed

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