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Week 9 - YouTube Advertisements Are Revolutionizing the Online Marketing Industry

For many years, YouTube has been the top video sharing platform on the Internet. Each day millions upon millions of people tune in to their favorite content creators to share in a common experience. Whether it be a video game, makeup tutorial, or anything else that is uploaded onto the website, there is no argument that YouTube traffics most of the videos on the Internet. Because of the high amounts of traffic that YouTube generates each day, more and more businesses are buying advertisements to place on videos. These advertisements are made to be short and to the point. With YouTube implementing the "Skip-ad" function, it's imperative that the advertisement grabs the audiences' attention within the first five seconds or else it will just be skipped and the money paid to put on that advertisement would be considered a waste to the business. Although having an attention grabber is not anything new for advertisements, in a world where one is able to have the option whether or not to view the ad, it becomes exponentially more important than ever before.

Through my own experiences of viewing many YouTube advertisements, I can admit to watching a whole 30 second advertisement for something that did not previously interest me solely because the first few moments grabbed my attention. As a result of this, the power that YouTube has over the online marketing industry is immense.

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