Week 16 - Social Media and Its Relation to Marketing

Social Media has gain immense amounts of traction over the past couple of decades. What was once a simple world where people connected, is now a marketing hot spot. With the rise of the Internet came the rise of Social Media. And as more and more people began using the Internet and Social Media, companies took notice. Over time, more and more companies began using Social Media as a way to directly interact and market towards potential customers.

Wendy's, for example, uses its Twitter account to directly interact with its primary target audience. The popular fast food restaurant is constantly tweeting funny comments and even getting into Twitter fights with other competitors. By using this tactic, Wendy's is capable of appealing to their target audience who also uses Twitter. Through this form of Social Media, Wendy's can advertise their products and potentially bring in new customers due to its social standing on Social Media. Wendy's is a single example out of hundreds of different companies who use this same tactic in order to get a competitive edge over its competitors.

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Week 16 - Marketing Strategy

Marketing strategies are what companies use in order to gain a competitive advantage in their business using the limited number of resources that they own. Companies who excel in creating and implementing superior marketing strategies tend are better off than those who are not. Some topics that will help businesses create a better marketing strategy are to develop a marketing plan, know one's target audience, and target marketing. Developing a marketing plan can be extremely useful to a company because it allows them to explore different areas and different marketing techniques and then proceed to go on using the one that yields the best results. A good marketing plan is one who takes into consideration what their customer wants from them and ease of access. By having and using a good marketing plan, it will inevitably provide easy to consume products that satisfies a customer's wants. Knowing one's target audience and target marketing go hand in hand. For example, targ...

Week 4 Blog 1 - Adapt, Adopt, Adept - Chapter 4: Surfing the Tsunami - My Takeaway

After reading Chapter 4 of Surfing The Tsunami by Todd Kelsey, I was informed of the three different levels of responding to AI. Adapting to AI is when one becomes aware of what AI is and where it is heading. Adopting AI is when one starts to utilize AI tools and programs. Finally, being Adept to AI is when one is actively included in the process of pushing the AI boundary and creating new tech that allows it to flourish. Recently, I have been taking a class on Digital Marketing, and at the beginning, I believe myself to have been in the Adapting category. I was aware of AI and what its capabilities were, however, I was not used to utilizing AI and its tools. As of now, however, I believe myself to be in the Adopting category because of my extensive use and research into ChatGPT and OpenAI. These tools are wonderful accessories that enables the search of the vast internet to be much faster and easier. AI like ChatGPT and OpenAI are still in ...

Week 16 - The Holiday Season and Its Impact on Marketing

The holiday season is upon us and that means ads, ads, and more ads. It is no secret that there are definitely more advertisements and sales that go on during the holiday season when compared to any other time of the year and that is not a coincidence. Many Businesses understand the timeliness of this specific time of year and issue sales accordingly. Because the holiday season is all about giving and being kind, companies use that to their advantage. By putting a bunch of their own products on sale, they are increasing the likelihood that potential customers will buy that product as a gift for someone else. Another reason for all the sales the companies have on their products during the holiday season is because it is a great way to bring in new customers by giving them coupons and other money saving opportunities in the future.

Tayseer Zayed

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